Program Implementation: Boots on the Ground & the Bird' s Eye View.
Advocacy and Visibility
Although it is rare, there are a few organizations that want to stay secluded and unknown; the opposite is the case when you are basing your success on your exposure and visibility in the community. Word of mouth seems to be the best standard of advertising in the past and present. There is nothing more convincing than when someone you trust gives you his/her recommendation. You can't wait to experience it then you pass it on, and momentum is set in motion. Henry Ford the first to mass produce a car. I love his philosophy "logic, coming together is a beginning, staying together is progress, and working together is success" Ford, H. n.d.). One can not build a reputation on what is going to be done in your program. At some point, you have to stop talking about it and do something. It is better to make an attempt and fail, learning from mistakes by taking notes on what works best then try again. Yes everybody is watching, and they know you are sincere.
In reflecting on the Strategic Communication Planning, it’s a better fit to shift my planning internally to the hospital itself. I have implemented a plan for my goal and knew my audience. In growing the Caring Arts Program in the Oncology Unit, I am trying to reach the patient, family, and medical staff. If successful, all three audiences will be reached with one art project goal. Partnerships will be formed with pastoral care, nursing, palliative care, environmental services, and
volunteers.
Elements of Strategic Communications Planning, Kellogg Foundation Resource
Downloads/Strategic_Communications_Partnerships(1).pdf
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